Quincy, IL - Dec 14, 2006 - Broadcast Electronics (BE) has appointed Frank Massa as Asia Pacific sales manager and opened a new office in Bangkok, Thailand. Massa will oversee BE's sales and customer relations in the digital and analog radio broadcast markets of the region, including Southeast Asia, China, Russia, India and Australia.

Massa was previously the sales director for Microwave Networks and executive director for Aeras Networks in the Asia Pacific region, where he has established a rapport with telecom and other communications agencies.

Massa also brings an engineering background to his new role. He has several radio and digital product and network architecture patents on file and is a graduate of the Illinois Institute of Technology.