Arco Fake EAS Spot Runs Course
White Plains, NY - Sep 13, 2010 - On Sept. 8, 2010, the Radio Currents investigated a radio spot being run by Arco Gas in regions served by the oil company. The spot, created by Ogilvy-Mather, used an alert theme that included altered EAS data bursts. While the spot has caused more of a stir with those intimately involved with EAS than with the radio industry in general, Media Monitors, a broadcast monitoring and verification service, tracked the commercial's run in markets in California and Oregon, which continued for the week after the Society of Broadcast Engineers alerted its members and the industry about the spot and the possibility of it being decoded (but not relayed) by EAS decoders.
|Arco Radio Markets for 8/30-9/13 2010||Latest Appearance Date||Latest Appearance Time||# Spots|
|Los Angeles||9/12/2010||5:00:46 p.m.||305|
|Portland, OR||9/12/2010||5:42:35 p.m.||170|
|Riverside-San Bernardino||9/12/2010||5:28:34 p.m.||170|
|San Diego||9/5/2010||5:33:53 p.m.||154|
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
This high-visibility and high-traffic area got the full acoustic treatment.
Browse Back Issues[an error occurred while processing this directive]
Also in the May Issue
- Remote Access and Site Connectivity: Wireless
- Standards of FM Allocation and Interference
- Side by Side: Mic Processors
- Field Report: Deva Broadcast DB4004
- Field Report: APT WorldCast Systems Horizon NextGen
- New Products
- 20 Years of Radio magazine: May 1994