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Arbitron Settles with NJ and NY Attorneys General
New York - Jan 8, 2009 - Arbitron has joined in a final consent judgment with the Attorney General of New Jersey (NJAG) that will resolve all claims against Arbitron that were alleged in the lawsuit filed by the NJAG in the Superior Court of New Jersey for Middlesex County on Oct. 9, 2008. The lawsuit alleged violations of New Jersey consumer protection and civil rights laws relating to the marketing and commercialization in New Jersey of the Portable People Meter radio ratings services.
Arbitron has also joined in a stipulated order on consent with the Attorney General of the State of New York (NYAG) that will resolve all claims against Arbitron that were alleged in the lawsuit filed by the NYAG in New York County Supreme Court on Oct. 9, 2008.
As part of the NJ settlement, Arbitron denies any liability or wrongdoing. Also as part of the settlement, Arbitron will incorporate a number of actions into its improvement program for the Portable People Meter ratings service in the Philadelphia and New York radio markets, consistent with the actions already included in Arbitron's improvement program for the New York market and that are part of its agreement with the Attorney General of the State of New York.
Within the PPM services in the Philadelphia and New York radio markets, Arbitron has agreed to:
Arbitron agreed to pay the state of New Jersey $130,000 for investigative costs and expenses, and in the New York case agreed to pay $200,000 in settlement of the claims and $60,000 for costs.
Arbitron will pay a single lump sum of $100,000 to the National Association of Black Owned Broadcasters (NABOB) for a joint radio project between NABOB and the Spanish Radio Association to support minority radio; complete a non-response bias study in the New York radio market; and fund an advertising campaign in the radio trade press promoting minority radio.
Both attorneys general reserve the right to rescind their orders and reinstitute the civil action, if Arbitron has not achieved all of the specific metrics in the agreement. In New York, Arbitron must obtain accreditation from the Media Rating Council for its New York PPM radio ratings service by Oct. 15, 2009. In New Jersey, Arbitron must obtain accreditation from the Media Rating Council for either New York or Philadelphia PPM radio ratings service by Dec. 31, 2009.
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