Arbitron Releases Philadelphia PPM Ratings
New York - Apr 27, 2007 - Arbitron released the first so-called currency radio ratings from the Philadelphia Portable People Meter (PPM) radio ratings service. The March PPM survey ratings covers March 8 through April 4.
Philadelphia is the first radio market in the United States to be measured by the Arbitron PPM system, an electronic audience measurement technology that has been in U.S. market trials since 2001. Over the next three years, the PPM is scheduled to be deployed in the top 50 markets in place of the paper-and-pencil diary method that the company has used to collect radio audience estimates since 1965.
One new finding indicated by the PPM ratings in Philadelphia is an increase in the composition of the radio audience (people 18+) who are employed full time compared to what was reported by the radio diary.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
This high-visibility and high-traffic area got the full acoustic treatment.
Browse Back Issues[an error occurred while processing this directive]
Also in the May Issue
- Remote Access and Site Connectivity: Wireless
- Standards of FM Allocation and Interference
- Side by Side: Mic Processors
- Field Report: Deva Broadcast DB4004
- Field Report: APT WorldCast Systems Horizon NextGen
- New Products
- 20 Years of Radio magazine: May 1994