Arbitron Adds 10 Markets to 2010 PPM Survey

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Columbia, MD - Oct 12, 2010 - The Arbitron radio listening data released for September 2010 includes 10 new markets. These additional markets are considered currency markets, meaning the PPM data gathered there is suitable for evaluating radio listening and establishing ad sales rates.

The new markets are:

  • Austin
  • Charlotte-Gastonia-Rock Hill
  • Columbus, OH
  • Indianapolis
  • Milwaukee-Racine
  • Nashville
  • Norfolk-Virginia Beach-Newport News
  • Orlando
  • Providence-Warwick-Pawtucket
  • Raleigh-Durham

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