2013 Radio Mercury Awards Winners Announced


        Radio on FacebookJoin us on Facebook

New York, NY - Jun 5, 2013 - Winners for the 2013 Radio Mercury Awards were announced at the 22nd annual awards event. This year's Best of Show Award was given to Barton F. Graf 9000 for its radio campaign, "A Long Day of Childhood" for Ragu/Unilever.

This year's Radio Marketer of the Year Award was presented to Target. Melissa Schoenke, Target's director of media strategy, accepted the award on the company's behalf. Over the past several years, Target's media agency - Haworth Marketing + Media - has driven creative new ways to effectively use the medium across multiple platforms. Target and Haworth's partnership with radio spans local connections to national outreach via broadcast, digital, social media, live events, personality and artist integration, and most recently the launch of Justin Timberlake's 20/20 Experience album release.

The winners:

$50,000 Prize Best of Show
A Long Day of Childhood
Ragu/Unilever
Barton F. Graf 9000 LLC
Listen

$6,000 Prize Agency/Production
Wife
Mars - Milky Way
DDB Chicago
Listen

$3,000 Prize Agency/Production
Tomato
Target Grocery
mono
Listen

$6,000 Prize Integrated Radio Campaign
Do Not Call
Little Caesars
Barton F. Graf 9000 LLC
Listen

$3,000 Prize Public Service Announcement
My Country
Moms Demand Action for Gun Sense in America
Y&R New York
Listen

$6,000 Prize Radio Campaign
I'm Sorry
Mars - Milky Way
DDB Chicago
Listen

$3,000 Prize Radio Campaign
Sleep Line
Zzzquil/P&G
Publicis Kaplan Thaler
Listen

$6,000 Prize Radio Station Produced
Tom
Careerbliss.com
Clear Channel Creative Services Group
Listen

$6,000 Prize Spanish Language
Feliz Navidad Mas Larga
Heineken
JWT San Juan
Listen

$3,000 Prize Student Produced
Something Different
Botot Toothpaste
VCU Brandcenter
Listen

The Radio Mercury Awards were established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations and educational institutions across the country. Approximately 17,500 commercials have competed for more than $3 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.




Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

Digital Edition

Each Issue as a Digital Edition

Read each issue online in our Digital Edition Format in your Web browser.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

88Nine Radio Milwaukee

A New Home Brings Community Together

Browse Back Issues

[an error occurred while processing this directive]