2012 Radio Mercury Award Finalists Announced


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New York - Aug 23, 2012 - 99 diverse radio spots and campaigns have made it to the finals of the 2012 Radio Mercury Awards, which honors outstanding radio created by advertising agencies, production companies, radio stations and students. Entries were judged on their creativity, originality and effective communication of a brand's message. The 2012 finalists encompass a wide range of small to large advertising agencies and radio stations alike, as well as national and regional advertisers from the automotive, consumer packaged goods, beer, entertainment, fast food, financial services, insurance, telecommunications and retail categories.

Radio Mercury logo

The final round judging panel included: Chief Judge Bill Ludwig, chairman, CEO, Campbell Ewald; Toby Barlow, chief creative officer, Team Detroit; Michael Canning, executive creative director, Leo Burnett USA; Rob Feakins, chief creative officer, Publicis NY; Israel Garber, executive creative director, Euro RSCG; Rachel Howald, chief creative officer, WPP/Team BAC; Chuck Meehan, executive vice president, executive creative director, Doner; Aldo Quevedo, president, chief creative officer, Dieste and Chris Smith, brand creative group head, The Richards Group.


2012 Radio Mercury Awards Finalists

Agency/Production Company
Thumbelievable
Boost Mobile,
180LA
Mary Jo
Progressive Auto Insurance,
Arnold
Slap
Diageo/ Guinness Black Lager,
BBDO New York
Cock Fight
HBO/Eastbound and Down,
BBDO New York
Hotel Bar
HBO/Eastbound and Down,
BBDO New York
Tough Guy
HBO/Eastbound and Down,
BBDO New York
Man's Rivalries
Chick-Fil-A Bowl,
Brunner
Raccoon Alert
Colorado Lottery,
Cactus
Honey
Washington Department of Labor,
Creative Outhouse
Nightmare
Banner Bank,
Dave Moore Creative
Belongs
Legal Sea Foods,
DeVito/Verdi
Abe
Cumberland Farms,
Full Contact
Breakfast Monster
Sonic Drive-In,
Goodby, Silverstein & Partners
L-O-T-T-E-R-Y Holiday Scratch Games
Wisconsin Lottery,
Hy Connect
Jockstrap
Procter & Gamble Gain,
Lapiz
Bad Horn
Allstate,
Leo Burnett Chicago
Bumper Stickers
Allstate,
Leo Burnett Chicago
Sun
Allstate,
Leo Burnett Chicago
The Listener
Fifth Third Bank,
Leo Burnett Chicago
Business Names
Power of Radio,
Oink Ink Radio
Too Far
Ford PreOwned,
Oink Ink Radio
Things To Do
Great Clips,
Periscope
Mr. Long
Moontower Comedy Festival,
Proof Advertising
Too Old
Citibank,
Publicis New York
Toyota Racing Grand Prix Anthem
Toyota Motor Sports, USA,
Saatchi & Saatchi LA
Itsy Bitsy
Science Museum of Virginia,
Siddall
CCS Amanda
College for Creative Studies,
Team Detroit
Secret Recipe - Folk
Double Cola,
The Johnson Group
Mother Hubbard
Geico,
The Martin Agency
Brewtopia
Central Market,
The Richards Group
Citrus Fest
Central Market,
The Richards Group
Windows Down, Moods Up
Old Spice,
Wieden+Kennedy
Visualization
Alaska Airlines,
Wong Doody Crandall Wiener
Failure
Penn State East Coast Subs,
Young & Laramore
No Return
Penn State East Coast Subs,
Young & Laramore
Dorm
Campbells Soup,
Young & Rubicam
Knock, Knock
Campbells Soup,
Young & Rubicam
Poetry
Campbells Soup,
Young &: Rubicam

Integrated Radio Campaign
Do Not Call
Little Caesars,
Barton F. Graf9000
The Most Popular Song
Banco Popular de Puerto Rico,
JWT San Juan
eLegal BullCat & eLegal Grand Surg
eLegal Law Firm,
Small Army

Public Service Announcement
Shane's Tips
Center for Disease Control and Prevention,
Arnold
Mommy Dearest
Centro Comunitario Mexicano,
Dieste
Message
Pints for Prostates,
Eric Mower and Associates
Goodnight Streetlight
CLNKids,
Esparza Advertising
Talking Trash
New Mexico Clean & Beautiful,
Esparza Advertising
Microwave
Alzheimer's Association,
Grupo Gallegos
Slap
Alzheimer's Association,
Grupo Gallegos
Husband
Mujeres Latinas en Accion,
Lapiz
Day 3
The Coca-Cola Company,
Leo Burnett Chicago
Nonsense
Ad Council,
Publicis New York/Bar1 Productions

Radio Campaign
Brandon/Christine/Shane
Centers for Disease Control and Preventions,
Arnold
Eastbound and Down
HBO/Eastbound and Down,
BBDO New York
FedEx Radio
FedEx,
BBDO New York
Garage Door Song
Buy Doors Direct,
Clear Channel Creative Services Group
Right Now
New York Lottery,
DDB New York
The Most Interesting Man
Heineken USA - Dos Equis,
EURO RSCG New York
After the Parade
Services for the UnderServed,
JWT New York
Mayhem
Allstate,
Leo Burnett Chicago
Explorers
The Coca-Cola Company,
Leo Burnett Chicago
Offensive 2.0
P&G/Scope,
Publicis New York
Animal Attraction
California Academy of Sciences,
Ron Foth Advertising
Everybody Wins
JCPenny,
Saatchi & Saatchi
Different Ways to Lose 64 Calories
MillerCoors/MGD64,
Saatchi & Saatchi
Hello Neighbor!
7-Eleven,
TracyLocke
Heart Tokens, Windows Down, Moods Up, Look
Old Spice,
Wieden + Kennedy
The College Target
Campbells Soup,
Young & Rubicam

Radio Innovation
Open Happiness Rollercoaster Record
The Coca-Cola Company,
Fitzgerald+Co
The Most Popular Song
Banco Popular de Puerto Rico,
JWT San Juan
Fiat USA
Fiat USA,
RadioFace

Radio Station Produced
Visit Yakima - "Lost and Found Spring"
Yakima Visitors Bureau,
Bonneville Seattle
Lugnut
Speedy Tires,
Clear Channel Atlanta
Lawyer
Buy Doors Direct,
Clear Channel Creative Services Group
Prison
Buy Doors Direct,
Clear Channel Creative Services Group
Stripper
USC Lancaster,
Clear Channel Creative Services Group
We All Should Count
Clear Channel,
Clear Channel Creative Services Group
Fast Track
Fast Track Oil Service,
Entercom San Francisco
Yeti Pitchman
Kokanee,
KXLY Broadcast Group
Recruitment
Milwaukee Radio Group,
Milwaukee Radio Group/Saga Communications
Chased!
Coal City Theater of Terror Haunted House, Next Media
Speaks To You
Stonehaus Winery,
Peg Broadcasting
Shifty Eyes
Oak Park Pet and Fish,
Tribune
Sounds Horrible
Woodhaven Lakes,
Tribune
Man Place
Green Hills Barber Shop,
Tuned In Broadcasting, Inc.

Spanish Language Produced
Date
McDonald's,
Alma DDB
Ascenso
Toyota Camry,
Conill Advertising
Chase
Nationwide Auto Insurance,
Dieste
Microwave
Alzheimer's Association,
Grupo Gallegos
Slap
Alzheimer's Association,
Grupo Gallegos
The Most Popular Song
Banco Popular de Puerto Rico,
JWT San Juan
Ciguena
Procter & Gamble, Clearblue,
Lapiz
Clear Words
Procter & Gamble, Clearblue,
Lapiz
Mameluco
Procter & Gamble, Gain,
Lapiz
Esposo
Mujeres Latinas en Accion,
Lapiz

Student
Classic Problems
Turner Classic Movies,
Miami Ad School
Internet Censorship
Global Internet Freedom Consortium,
Miami Ad School
Role Play
HBO,
Portfolio Center
Ncadv.org
Ncadv.org,
The Creative Circus
Save.org
Save.org,
The Creative Circus

To listen to this year's finalist spots log onto www.radiomercuryawards.org/2012finalists.cfm. Winners will be announced Oct. 3, 2012, at the Annual Radio Mercury Awards at the Highline Ballroom.




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