2010 Radio Mercury Awards Finalists Announced


        Radio on FacebookJoin us on Facebook

New York - Sep 9, 2010 - Sixty diverse radio spots have made it to the finals of the 2010 Radio Mercury Awards, which honor outstanding Radio created by agencies, production companies, radio stations and students. Entries were judged on their creativity, originality and effective communication of a brand's message. The second Annual Radio Creative Summit was held in conjunction with the final round judging, this year at the VCU BrandCenter in Richmond, VA.

The 2010 finalists encompass a wide range of national and regional advertisers from the automotive, beer, entertainment, fast food, consumer packaged goods, telecommunications and retail categories. Upon completion of the final round judging, VCU BrandCenter graduate students participated in a discussion devoted to radio creative with the panel of judges.

The final round judging panel included Jim Cook, president, Creative Services Group, Clear Channel; Susan Credle, chairman and chief creative officer, Leo Burnett; Mike Hughes, co-chief judge and president and co-chief creative officer, The Martin Agency; Jose Molla, co-founder, executive creative director, la comunidad; John Norman, co-chief creative officer, The Martin Agency; Kelly O'Keefe, managing director, VCU Brandcenter; Aldo Quevedo, president, Dieste; Luke Sullivan, SVP, group creative director, GSD&M, Idea City; Dan Wieden, co-founder and chief creative officer, Wieden Kennedy; and Rebecca Williams, SVP, chief creative officer, Uniworld Group.

The winners will be announced on Sept. 27 at the Annual Radio Mercury Awards at the NASDAQ MarketSite. The finalist entries are posted at the Radio Mercury site.

2010 Radio Mercury Awards Finalists
Agency/Production Company Category
Significant Others
Apex Pest Control
Anson-Stoner

Vocoder Love, Baby
McDonald's
Arnold

Looking
McDonald's
Arnold

Canada
Virginia Tobacco Settlement Foundation
Barber Martin Agency

Denny Live/Nascar
Sprint
bartradio SEA/NYC

Meet The Legals-Videos
AT&T
BBDO Atlanta

Cops
Mini Cooper
Butler, Shine, Stern and Partners

Colonoscopy
Mini Cooper
Butler, Shine, Stern and Partners

Offensive Lineman
Williamson Insurance
CJRW

Three Beers
Horny Goat Brewing Company
Creative Reserves

White
Mammoth Mountain
David & Goliath

Gym
National Thoroughbred Racing Association
Devito/Verdi

Dance Club
National Thoroughbred Racing Association
Devito/Verdi

Oktoberfest
National Thoroughbred Racing Association
Devito/Verdi

Nursing Home
Legal Sea Foods
Devito/Verdi

It's Ok
Ehrlich Pest Control
Devito/Verdi

Balloon Animal
Microsoft
DNA Seattle

Signs
Heineken USA/Dos Equis
Euro RSCG New York

Cinco
Heineken USA/Dos Equis
Euro RSCG New York

Halloween
Heineken USA/Dos Equis
Euro RSCG New York

Standard #2
Heineken USA/Dos Equis
Euro RSCG New York

Cinco #2
Heineken USA/Dos Equis
Euro RSCG New York

Travel Mug Song
7-Eleven
Freshworks/TracyLocke

Empathy
Safeco
Hill Holliday

Battle
P&G Bounty
Lapiz

Never Get Dirty
P&G Era
Leo Burnett, Toronto

Miles
P&G Gain
Leo Burnett, Toronto

Tasting Notes
Tillamook County Creamery Association
Leopold Ketel & Partners

Takei
Carl's Jr.
Mendelsohn Zien Advertising

Missing Letter "P"
Wheel of Fortune
Oink Ink Radio

Unlimited Time
Staples
Oink Ink Radio

Nut Pouch
Duluth Trading Company
Pond Radio Entertainment

Deerbabies
General Mills/Yoplait/Yoplus
Saatchi & Saatchi NY

Laugh Therapy
General Mills/Yoplait/Yoplus
Saatchi & Saatchi NY

Duet
FirstBank
TDA

Dance
Geico
The Martin Agency

Stacy
QuikTrip
The Richards Group

Ladder to Heaven
Sears - Craftsman Tools
Young & Rubicam

Universe Diorama
Sears - Craftsman Tools
Young & Rubicam

Knowledge Shelf
Sears -Craftsman Tools
Young & Rubicam

Campaign
"Dear Me" Campaign
WA State Dept of Health
Wongdoody

"Romantic Fatpants"/"Dear John"/"Eulogy" Campaign
YMCA Twin Cities
Preston-Kelly

"Cold Songs" Campaign
MillerCoors, Coors Light
Draftfcb

PSA
My Daughter Kara
Iraq and Afghanistan Veterans of America/The Ad Council
Clear Channel Creative Services Group

Common Sense
Operation Lifesaver
Flying Brick Radio

Ashley
AT&T
Oink Ink Radio

Radio Station Produced
Building 19 Subliminal
Building 19
CBS Radio

The Tune Up
DP Motorworks
Clear Channel Broadcasting

Bear Skin Rug
Myers Carpet
Clear Channel Creative Services Group

Landscaper
SD Storage
Clear Channel Creative Services Group

Pick Me
Empire State Potato Growers Assoc.
Entercom

Izzo's Burritos
Izzo's Illegal Burritos
Townsquare Media

Woodpecker
Engagingcommercials.com
WBEB-FM

Spanish Language
Comcast Shaolin
Comcast
Grupo Gallegos

Batalla
P&G Bounty
Lapiz

Ovnipuerto
Cine las Americas
LatinWorks

1 Ford SYNC/Indie
Ford
Zubi Advertising

Student
Pull the Plug
Peet's Coffee & Tea
Miami Ad School

Mosquito Insanity
Orkin
Portfolio Center

The Radio Mercury Awards were established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 17,000 commercials have competed for more than $2.9 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. Last year, the $100,000 Grand Prize was awarded to The Richards Group.




Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

Digital Edition

Each Issue as a Digital Edition

Read each issue online in our Digital Edition Format in your Web browser.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

Powered by NASH: Cumulus Delivers Country From Nashville

Cumulus builds a new campus in Nashville to house its NASH family of brands

Browse Back Issues

[an error occurred while processing this directive]