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NAB Survey: Convention Attendees in Buying Mood
Washington, DC - Apr 16, 2009 - A survey conducted by the National Association of Broadcasters shows that nearly 80 percent of NAB Show pre-registered conference and exhibition attendees plan to buy products or services exhibited on the convention floor. In line with that, 79 percent of survey respondents said they plan to purchase products or services on-site or within 12 months of the show.
Past NAB Show research has shown that exhibitors generate more than $50 billion in sales as a direct result of the show each year.
More survey findings:
The pre-show Internet survey was conducted April 1-8 and was sent by NAB to a random sample of more than 3,000 pre-registered conference and exhibition attendees.
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