Marketron, Efficio Solutions Partner on Integration


        Radio on FacebookJoin us on Facebook

Columbus, OH - Jul 7, 2009 - Marketron and Efficio have reached an agreement to integrate Efficio's Radio CRM, sales and account management products with Marketron Traffic, Visual Traffic and Deltaflex business systems. The integration will utilize the Marketron Exchange platform with Microsoft's Biztalk technology to share data between the primary Marketron business systems, used at 6,500 U.S. radio stations, with Efficio's front-end sales tools. This merger makes for a smarter and more efficient radio operation.

Efficio is a Web-based media sales system that utilizes a centralized dashboard and integrated sales modules. This centralization enables stations to manage advertising clients and all sales processes, from account management, CRM and budgeting to sales activity, yield management and collections.




Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

88Nine Radio Milwaukee

A New Home Brings Community Together

Browse Back Issues

[an error occurred while processing this directive]