Columbus, OH - Jul 7, 2009 - Marketron and Efficio have reached an agreement to integrate Efficio's Radio CRM, sales and account management products with Marketron Traffic, Visual Traffic and Deltaflex business systems. The integration will utilize the Marketron Exchange platform with Microsoft's Biztalk technology to share data between the primary Marketron business systems, used at 6,500 U.S. radio stations, with Efficio's front-end sales tools. This merger makes for a smarter and more efficient radio operation.

Efficio is a Web-based media sales system that utilizes a centralized dashboard and integrated sales modules. This centralization enables stations to manage advertising clients and all sales processes, from account management, CRM and budgeting to sales activity, yield management and collections.