Media Monitors Receives MRC Accreditation


        Radio on FacebookJoin us on Facebook

White Plains, NY - Sep 10, 2008 - Media Monitors has been granted Media Rating Council accreditation for its Radio Spot Service. The MRC is a non-profit industry association established in 1964 that is composed of TV, radio, print and Internet companies, and advertising agencies, advertisers and trade associations.

George Ivie, executive director of the Media Rating Council, said "MRC accreditation provides subscribers with confidence that Media Monitors is identifying and reporting radio advertising occurrences in accordance with MRC Standards."

Measurement services desiring MRC Accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 50 research products are audited by the MRC.



Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

The Motor Racing Network Takes to the Road

When building its new broadcast production vehicle, MRN applied lessons learned from the past.

Browse Back Issues

[an error occurred while processing this directive]