Media Monitors Obtains Technology Patent

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White Plains, NY - Jul 10, 2008 - The U.S. Patent and Trademark Office has issued patent #US 7,386,047 B2 for Media Monitors' method for determining likelihood of matches between source data and reference data, which was filed Aug. 19, 2003. This patent covers the data gathering and research firm's fingerprinting technology. In this process, retrieved audio samples are analyzed by the patented algorithm that enables Media Monitors to accurately identify additional occurrences. This unique technology helps Media Monitors process millions of pieces of data and deliver an accurate picture of what was aired on radio, TV and cable TV.

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