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Media Monitors MRC Accreditation Renewed
In the early 1960s, a U.S. Congressional Committee held hearings on the purpose and accuracy of audience research and considered regulation related to the TV and radio industries. These hearings resulted in the formation of an Industry-funded organization to review and accredit audience rating services called the Media Rating Council. The MRC counts 130 board members in total, representing TV and radio broadcasting, cable, print, Internet and advertising agency organizations as well as advertisers and trade associations. Major U.S. research organizations seek the MRC accreditation today and, if successful, the year-long stringent audit process brings remarkable credibility in the industry.
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