Dallas - Jan 4, 2011 - Mark Levy has resigned from the Radio Advertising Bureau (RAB) as vice president of sales to join Mike Mahone, former RAB executive vice president, to form Revenue Development Resources (RDR), a company specializing in helping broadcasters generate substantial incremental revenue while increasing audience and enhancing that audience's loyalty.

Levy explained that RDR provides clients with a combination of turn-key resources that allow them to build audience and generate significant revenue across multiple platforms including broadcast, direct mail, Web, e-mail and other digital connections. RDR services include customized on-site analysis, consultancy, training, and program implementation, as well as a host of creative and communication tools.

Mahone and Levy will be joined by Holly Levy, former director of customer service at SunMedia Systems, who will serve as RDR's project manager.