San Francisco - Sep 20, 2010 - The 129th AES Convention will open Nov. 4 with veteran engineer/producer and studio owner Robert Margouleff presenting the event's keynote address at the Moscone Center in San Francisco. Margouleff will bring his perspective of more than 40 years working in pro audio in an address titled "What The Hell Happened?" He plans to examine the influence of fast-paced technological developments on creativity -- for better and for worse -- and the creative artist's needs in a technological world.

"Yes, we've had a digital revolution in music and film, shifting power away from a few big companies and toward greater access," says Margouleff. "But we must not forget the importance of collaboration among talented artists, engineers and business people that built an entertainment industry that changed the world."

Co-winner with Malcolm Cecil of the 1974 Best Engineered Album Non Classical Grammy for Stevie Wonder's Innervisions, Margouleff has worked with major artists including Devo, David Sanborn, The Isley Brothers, Billy Preston and Stevie Wonder. He now owns Mi Casa Multimedia Studios in Hollywood with partner Brant Biles. Recent credits include: The restoration and 7.1 mix of "The Sound Of Music," Six of the James Bond films, "Hellboy," "Rush Hour" and the complete "Lord of The Rings" cycle.