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LDR Appoints Director of Sales, Adds Four Execs
Cleveland, Dallas - May 20, 2013 - Tracy Gilliam, a veteran radio industry professional with more than 23 years of broadcasting, sales and management experience, has taken on the role of director of sales for LDR. Together with her supporting team at TopLine Matters, Gilliam will oversee LDR's affiliate sales and station sales support. Previously, she managed LDR's sales support initiatives for three years. TopLine Matters supports media companies in revenue development, sales management, recruitment, training and research. Her broadcast career includes serving as a national sales manager at KMOX-AM in St. Louis, market manager for Clear Channel Radio in Omaha and general sales manager for heritage classic hits station KRTH-FM in Los Angeles.
LDR has also hired four new members to its team.
Todd Frost, specialist in medium and small affiliate sales, will be based in LDR's Dallas office; he will report to Jami Mumley. Most recently, Frost worked as a key account coordinator for Clear Channel Media and Entertainment in Dallas where he also served part-time as on-air talent for KEGL-FM. Previously, he worked as an on-air talent for rock stations in Albuquerque, NM, and Colorado Springs, CO, before earning his bachelor's degree in journalism and business marketing from the University of Nevada, Las Vegas.
Steve DiMatteo, LDR.TopicPulse manager, works directly with affiliates using the social media/news sentiment platform to leverage the technology more effectively for their news and talk operations. Previously, he was a freelance writer responsible for everything from search engine optimization to Cleveland sports working on behalf of several publications and websites including Fox Sports Ohio, Pro Football Weekly, the Cleveland Scene and Southern Ohio Copperheads. He also served as editor and head writer for Dawg Pound Daily and was an Internet marketing coordinator at Webbed Marketing/Fathom.
Sarah Davis, project manager, oversees numerous client-facing initiatives and serves as part of the company's quality control department. Her media and digital career includes work with advertising agencies, in both client and agency roles, as well as in the broadcasting sector. Davis has collaborated on many cross-platform endeavors including NASCAR, multi-tiered national advertising campaigns and advertising sales.
Mark Ediss, music content manager, will oversee the multiple LDR systems to keep the various music libraries diverse and current. He started his radio career when he was only 12 years old. Since then, his radio journey has brought him to Alexandria, LA; Charleston, SC; and Stockton, CA. Ediss has worked with both Mediabase 24/7 and Mediaguide as a contemporary hit radio/pop-rhythmic and hot adult contemporary format specialist.
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