Itunes Tagging to Make Acquiring Music Easier

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Columbia, MD - Sep 6, 2007 - Apple, Ibiquity Digital and major radio broadcasting groups have unveiled the result of an industry-wide initiative to create a new, free service called Itunes Tagging.

Itunes Tagging enables consumers using HD Radio receivers equipped with a special Tag button, to tag songs they hear on the FM dial for subsequent purchase via Itunes.

Several major broadcasters will implement Itunes Tagging, initially across hundreds of stations. Additional stations and broadcast groups are expected to join soon, with a formal announcement of participating groups planned for the NAB Radio Show, Sept. 26-28.

Clear Channel has announced it will offer HD digital radio broadcasts for devices supporting Appleā€™s implementation of a new tagging feature. The I-Sonic Entertainment System 2 from Polk Audio is the first to offer a buy button for songs broadcast in HD digital radio. The RCS HD Importer also supports the HD Radio tagging application.

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