Most Popular Articles
Media Audit, Ipsos Plan Houston Rating Trials
Houston - Nov 8, 2006 - As part of the companies' joint effort to develop an electronic ratings survey system, the Media Audio and Ipsos are planning to conduct a market trial in Houston. The test will include an expert witness test in which a diary measurement and a metered measurement come from the same respondent in the same test. The two companies state that no other research company has done such a test.
The test announcement comes five weeks after the firms were named in a suit filed by Arbitron alleging patent infringement.
The Ipsos system uses a cell phone to gather data on a survey participant's listening habits, whereas the Arbiton Portable People Meter asks participants to carry a pager-sized monitoring device.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Townsquare Media's WGRD builds a new studio for their syndicated morning show including video
Browse Back Issues[an error occurred while processing this directive]
Also in the September Issue
- Trends in Technology: Electronic News Gathering for Radio
- Tower Rules Update
- AM NRSC Measurements
- Field Report: FLIR ONE
- Small Remote Controls