Imediatouch Adds Wide Orbit Traffic Reconciliation ID

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Winnipeg, MB - Apr 14, 2009 - Through collaboration with Wide Orbit, OMT Imediatouch has added the ability to ingest and output the Traffic Reconciliation ID numbers. The Imediatouch on-air system can allow traffic systems to properly track commercial spots as they have played, adding enhanced support for traffic software such as Wide Orbit and others that use a 5-6 digit reconciliation number. Wide Orbit has also developed the ability to automatically reconcile its traffic logs using Imediatouch's As Run log.

The added functionality is available to all Version 2.0 and Version 3.0 Imediatouch customers at no added charge.

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