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Imagine Communications, Marketron Partner on TV/Radio Ad Sales, Traffic, Automation
Dallas, and Hailey, ID - Mar 31, 2014 - Imagine Communications and Marketron announced a strategic partnership to provide broadcasters with end-to-end TV and radio ad sales, traffic and scheduling, and automation services and systems. The partnership provides improved cross-media revenue operations and reporting for companies with multiple properties and markets. By moving from discrete, bifurcated systems to a unified system for TV, radio and digital, Imagine Communications and Marketron enable unified order entry on the front end and combined billing on the back end.
The partnership combines the services of 6,800 radio/mobile channels supported by Marketron and more then 25,000 TV channels supported by Imagine Communications. By pairing the TV and radio media services, customers will benefit from the capabilities of both companies including modules for reporting, revenue and spot data from Marketron's open Mediascape platform, as well as scalability and advanced features from Imagine Communications' Landmark suite of enterprise business applications. The partnership creates a turnkey system.
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