IDC Showcases Targeted Advertising Solution for Indonesian Market

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OTTAWA, ONTARIO— International Datacasting and the Canadian Embassy will jointly host a seminar about “The Future of Broadcast Advertising” in Jakarta, Indonesia. This event will feature the IDC Laser solution, and will be held August 13, starting at 9 a.m. local time at the Pullman Jakarta Central Park.

With targeted advertising, broadcasters are able to more precisely tailor ad content in accordance with local regulation, language and cultural preferences, increasing efficacy and ad sales revenues.

At the seminar, IDC will discuss how targeted ad insertion can enable broadcasters to be more competitive.

As Indonesia moves towards DVB-T2 broadcasting, regionalization of content is required for broadcasters to cost-effectively address local variations in culture and language, and to insert more relevant content.

During this seminar, IDC will demonstrate how its Laser Multi Program Splicer technology can unleash the potential of broadcast TV to increase ad revenues and grow viewership.

International Datacasting Corporation provides digital content distribution solutions for broadcasters.

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