HD Radio Alliance Plans HD Radio 2010 Holiday Push


        Radio on FacebookJoin us on Facebook

Columbia, MD - Sep 28, 2010 - The HD Radio Alliance and its 10 member radio broadcasters are preparing to launch a consumer marketing campaign to accelerate HD Radio receiver sales. The campaign intends to influence holiday shopping plans and drive consumers to major retailers. The ads will run in 100 markets with a high frequency level on 600+ radio stations during the fourth quarter of 2010.

The campaign has two related themes. The first, "The North Pole Gears Up", will feature North Pole residents during October as they plan for the annual holiday season. The second, "Time to Shop", brings listeners into the lives of Santa, Mrs. Claus, the elves and consumers as they make decisions for Holiday 2010 gift giving during November and December. Sears, Best Buy and Magnolia Home Theatre will be individually supported in specific creative executions. These retailers have collaborated with HD Radio partner brands JVC, Denon and Insignia and the HD Radio Alliance to launch new products and special holiday offers. Interactive and drive to Web messaging will be included and supported on relevant websites.

The Campaign will commence as part of the HD Radio Alliance Q4 campaign, beginning Sept. 28, 2010, running through Dec. 28, 2010.




Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

Digital Edition

Each Issue as a Digital Edition

Read each issue online in our Digital Edition Format in your Web browser.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

KBEM-FM: Revitalizing a Station, Reviving a School

Minneapolis Public Schools upgrades their aging equipment with new Audio over IP technology

Browse Back Issues

[an error occurred while processing this directive]