HD Radio Ad Campaign for BMW Begins

        Radio on FacebookJoin us on Facebook

Orlando - Feb 14, 2007 - The next effort in the HD Digital Radio Alliance's marketing of HD Radio launches an 85-market radio advertising campaign highlighting BMW's in-car HD Radio offering. BMW recently became the first automotive manufacturer to offer factory-installed HD Radio receivers as an option in all of its 2007 models.

A press release from the alliance states that the campaign will feature a mix of commercials on alliance-member stations touting the "consumer benefits of HD Radio available in BMW cars." Specifically, the ads will note the "benefits" of more programming, digital sound and no monthly subscription. The BMW campaign is similar those for Circuit City, Radio Shack and other partners.

The spots can be heard online at www.hdradioalliance.com.

Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

National Public Radio

Building For The Future

Browse Back Issues

[an error occurred while processing this directive]