Most Popular Articles
HD Digital Radio Ad Campaign Continues
Orlando, FL - Dec 4, 2006 - The HD Digital Radio Alliance, a consortium of U.S. radio companies that came together one year ago to accelerate the rollout of HD Radio, has announced a renewed plan to promote the technology. The Alliance's marketing plan includes a commitment for the participants to devote $250 million in advertising. This is an increase of $50 million from the announcement made last year.
The press release from the Alliance states that "next year's marketing campaigns will continue to support the success of a rapidly growing list of retail, receiver and automotive partners in the HD Radio marketplace."
Alliance member companies will continue to promote HD Radio and its FM multicast channels with manufacturing, retail and automotive receiver manufacturers. Currently, more than 1,000 U.S. radio stations transmit an HD Radio signal to reach 81 percent of the population. More than 500 of those FM stations are providing multicast services.
The HD Digital Radio Alliance members include ABC Radio in Los Angeles and Minneapolis, Beasley Broadcast Group, Bonneville International, CBS Radio, Citadel Broadcasting, Clear Channel Radio, Cumulus, Emmis Communications, Entercom, Greater Media and independent owner Jerry Lee.
Observation from Radio magazine: While the news from the Alliance is packed with glowing praise of the efforts of it members, the advertising campaign and its whopping dollar figure is still a marketing push that does not extend beyond terrestrial radio. The money allocated to the campaign is in the form of stations over-the-air inventory. No money is changing hands, and no promotion is being made on other forms of media.
Compare the HD Radio marketing push to satellite radio, satellite TV and media players, which have all used TV, print, movie theaters and online as part of their marketing efforts. These other emerging digital technologies have actually invested money into reaching a new audience.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
When Northern Community Radio set out to build a new community radio station in rural northern Minnesota 38 years ago, naysayers said that it would be broadcasting “only to a bunch of gophers
Browse Back Issues[an error occurred while processing this directive]
Also in the July Issue
- Trends in Technology: Robust IP STL
- LPFM on The March
- RF Engineering: Modern Modulation Techniques
- Field Report: Tascam TH-2000 Headphones
- Battery Maintenance: Testing and Charging