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Gordon Smith Keynote at the 2013 NAB Show
There is so much potential for this service.
We just need to continue educating, and also incentivizing, our friends in the wireless industry about the benefits of voluntarily providing their customers with the instant emergency information broadcasters provide.
Thanks to many leaders in the radio business, like Jeff Smulyan of Emmis, Sprint customers will soon have a wide variety of smartphone options that receive local radio stations without using a data plan – this is great news for radio listeners.
There is no better or more reliable resource for information during times of crisis than broadcast stations.
But as consumers' media consumption habits change, how will you keep one step ahead of them?
In radio, is the future streaming, or is it over the air, or both? Consumers, ultimately, will answer this question.
I have no doubt we will we continue to retain our rightful place in the automobile, and that we'll be offering not just AM, not just FM, not just HD, but an interactive hybrid experience that gives our listeners more options than ever before, all for free.
And we all know, it's very hard for paid services to compete with free.
How will TV stations continue to adapt and innovate to better serve their viewers?
Consumers want TV where and when they want it, but they also want it to be live and reliable when the game is on or during times of emergency.
Will broadcasters be willing to embrace new technology standards in order to improve mobile capabilities and move their businesses forward, even though it requires taking a risk?
Of course, consumers can be fickle.
Jon Stewart once noted, "You have to remember one thing about the will of the people: it wasn't that long ago that we were swept away by the Macarena."
But when it comes right down to it, viewers and listeners know they can depend on their local radio and television stations to always be there when it matters most.
Finally, and in closing, as we talk about the future, and the day-to-day details of broadcasting, it is well not to forget the past and our highest purposes.
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