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Cumulus Introduces Multiplatform News Service Powered by CNN
NEW YORK—Westwood One has launched a news service powered by CNN. This new service will offer radio stations access to broadcast, breaking news, wire service and digital content provided by CNN for use on the air and on their websites.
Westwood One has 10,000 radio affiliates in the United States and owns the patented STORQ technology that provides a local feel to syndicated content. The addition of this new service will enable local radio stations to broadcast national and international news acquired by CNN but branded with their own call letters and station slogans.
These news segments will be tailored to stations’ formats to encourage more stations to air news content. For example, Country format stations operating under the NASH brand created by Cumulus will introduce “NASH News” segments.
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