Cox Enterprises to Acquire Adify
Atlanta - Apr 29, 2008 - Cox TMI, a subsididary of Cox Enterprises, will acquire Adify Corporation. Adify will operate as a stand-alone company and will continue to be led by Russ Fradin, president and co-founder of Adify. Adify focuses on vertical online advertising. The company's technology and services allow media companies to build and operate targeted ad networks. More than 100 ad networks currently operate on Adify's technology platform.
Both companies expect to complete the transaction in May 2008.
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