Clear Channel Joins PPM Philly

        Radio on FacebookJoin us on Facebook

Philadelphia - Mar 5, 2007 - Clear Channel has agreed to join the Arbitron Portable People Meter (PPM) rating service in Philadelphia. Clear Channel has been investigating several electronics listener ratings systems, and had resisted using the Arbitron service. An Associated Press (AP) article quotes an e-mail from John Hogan, president of the Clear Channel Radio division, that tells advertisers that the company had reached a three-year deal with Arbitron to use the PPM system in Philadelphia, where the broadcaster owns six stations.

In addition, the AP article notes that in its interview with Hogan, Hogan said that Clear Channel is still skeptical about the results of the PPM service and the higher cost, but that Clear Channel was moving ahead in Philadelphia because many other stations had already signed on.

Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

National Public Radio

Building For The Future

Browse Back Issues

[an error occurred while processing this directive]