CEA: Consumers Want Green Electronics
Arlington, VA - Dec 10, 2008 - More consumers expect their consumer electronics devices to be environmentally friendly, according to data released by the Consumer Electronics Association (CEA). Going Green: An Examination of the Green Trend and What it Means to Consumers and the CE Industry, finds that 89 percent of households want their next television to be more energy efficient, for example. Although awareness of green CE offerings lags behind sectors like household products and automobiles, 33 percent of consumers say they expect to make some type of green CE purchase within the next two years.
The study reports that price and features continue to be the primary purchase drivers for CE products, but green attributes will increasingly be a factor. 53 percent of consumers say they would be willing to pay some type of premium for televisions with green attributes. Effectively communicating the green attributes of CE products continues to be an obstacle for manufacturers in particular. Though the study indicates high consumer awareness of logos like EPA's Energy Star, the absence of a single indicator for other green attributes leads to consumer confusion. The study finds consumers desire an easy way to determine if a product meets environmental standards, such as logos and descriptions printed on the product packaging.
The study was fielded in September 2008 to an online sample of 960 adults. It was designed and formulated by CEA Market Research. The complete study is available free to CEA member companies. Non-members will be able purchase the study for $999.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Staying on-air is priority #1, but 100 percent redundancy comes at a cost.
Browse Back Issues[an error occurred while processing this directive]
Also in the November Issue
- Music is Everywhere at WTMD
- FCC Looks to Update RF Exposure Rules
- Government Shutdown Causes FCC Delays
- Applied Technology: Wheatstone baseband192
- Side by Side: Video Cameras
- Exploring More from Google Earth
- The History of W9BSP