CBC/Radio-Canada Adopts Avid Everywhere for Production and Asset Management

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BURLINGTON, MASS.— Canadian multiplatform broadcaster CBC/Radio-Canada has adopted the Avid MediaCentral Platform to power more efficient production and storage of media content.

By enabling a common content platform for CBC/Radio-Canada, the MediaCentral Platform provides the foundation for streamlined media production. Leveraging the Avid Media Suite and Storage Suite, the organization will simplify workflows and automate processes for the organization's mobile applications, websites, 132 radio stations, 27 television stations and foreign bureaus, in both English and French.

The new system, Avid Interplay | MAM, will replace more than 20 legacy archive collections at CBC/Radio-Canada, and promises to enhance operational efficiency across the entire organization.

“The Avid Everywhere vision, with its focus on helping media organizations achieve efficiencies and enable better collaboration, is a key enabler of our own vision to modernize our organization in order to bring us closer to our audiences,” said Fred Mattocks, general manager of Media Operations and Technology, English Service CBC/Radio-Canada.

The installation will support harmonized and simplified workflows for better orchestration and automation, and the new platform will integrate metadata for more than 25 million analog and digital media assets into a single catalog and index database.

CBC/Radio-Canada production staff will access Interplay | MAM through Avid MediaCentral | UX (formerly Avid Interplay Central). As part of the platform, the Interplay | MAM system will integrate seamlessly with CBC/Radio-Canada's existing Avid solutions, Interplay | Production, and iNEWS, as well as third-party applications.

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