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WideOrbit Acquires Abacast
San Francisco - Jun 9, 2014 — WideOrbit has acquired Abacast. This acquisition is part of an ongoing initiative to expand WideOrbit's digital offering.
Abacast was founded in 2000 and offers an innovative, end-to-end monetization platform for digital audio services of all types. Clarity, the company's core solution, is the only complete, cloud-based digital radio solution that enables profitable online radio streaming for terrestrial broadcasters, pure play broadcasters, as well as podcasters. Used by more than 1,500 online radio stations and hundreds of podcasts, Clarity enables digital audio services to get more out of their digital inventory and quickly maximize their profits.
The Abacast products will be part of an expanded WideOrbit digital product line that currently includes the recently acquired Fivia AdFront and WO Traffic – Internet Orders. Fivia AdFront manages digital ad sales, inventory, orders and billing. WO Traffic – Internet Orders allows spot and digital to be managed together in the same system, from order entry through to invoicing. These two frontend digital ad management solutions will incorporate Abacast's digital streaming and monetization platform.
WideOrbit has seen a distinct rise in the demand for its digital solutions as clients have expanded increasingly into non-linear. In February, Borrell Associates forecasted a 22 percent rise in digital ad revenue in radio by the end of 2014.
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