Most Popular Articles
Goodbye Radio Shack, Hello The Shack
Fort Worth, TX - Aug 3, 2009 - Radio Shack Corporation will unveil its new brand creative platform, "The Shack," on Aug. 6, 2009, supported by an integrated television, print and digital media schedule, as well as a three-day launch event taking place in New York City and San Francisco.
According to the Radio Shack press release:
"Trust is a critical attribute of any successful retailer, and the reality is that most people trust friends, not corporations. When a brand becomes a friend, it often gets a nickname - take Fedex or Coke, for example. Our customers, associates and even the investor community have long referred to Radio Shack as The Shack, so we decided to embrace that fact and share it with the world," said Lee Applbaum, Radio Shack's chief marketing officer. "This creative is not about changing our name. Rather, we're contemporizing the way we want people to think about our brand. The Shack speaks to consumers in a fresh, new voice and distinctive creative look that reinforces RadioShack's authority in innovative products, leading brands and knowledgeable, helpful associates."
Radio Shack sees that radio is fading and changes its name....
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Townsquare Media's WGRD builds a new studio for their syndicated morning show including video
Browse Back Issues[an error occurred while processing this directive]
Also in the September Issue
- Trends in Technology: Electronic News Gathering for Radio
- Tower Rules Update
- AM NRSC Measurements
- Field Report: FLIR ONE
- Small Remote Controls