Most Popular Articles
Surfer Network Granted Second Patent in Streaming Media Technology
Flanders, NJ - Apr 8, 2009 - Surfer Network has received a second key patent in support of its streaming media technology. The latest patent applies to radio and TV broadcasts, and gives the broadcaster the ability to transmit conventional audio and video ads over the air, while maximizing the value of that ad inventory on the Internet. That is achieved by streaming from the point of origin to a central distribution hub. When audience members connect at the distribution hub, the system can perform a database lookup to determine the optimum set of demographically targeted ads to deliver to each person based on age, gender, geographic location, or other parameters of interest by advertisers. A unique stream is created for each audience member; the selected replacement ads are then inserted into each unique stream so that each member of the audience receives a composite stream carrying the highest value advertising content that is possible to achieve.
The new patent is U.S. Patent Number 7,490,053: System for Modifying and Targeting Advertising Content of Internet Radio Broadcasts. Surfer Network had previously been granted U.S. Patent Number 6,766,376: Streaming Media Buffering System, which is a patent that enables instant-on capability while eliminating pre-buffering and minimizing dropouts due to poor Internet conditions, both for live broadcasts as well as content streamed from files. Surfer Network uses the trade name Lightning Stream for this technology.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Browse Back Issues[an error occurred while processing this directive]
Also in the March Issue
- The "And More" of Automation
- FCC Enforcement Items to Watch
- Testing AM Antennas
- New Products
- Field Report: Cloud Microphones Cloudlifter CL-1
- New Products at the 2014 NAB Show
- Side by Side: IP Codecs