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Nielsen Completes Acquisition of Arbitron
New York - Sep 30, 2013 - Nielsen Holdings has completed its acquisition of Arbitron. Arbitron is being rebranded Nielsen Audio and will be integrated into Nielsen's U.S. Watch business segment, which provides information and insights primarily to the media and advertising industries across television, online, mobile and radio. With Arbitron, Nielsen now measures eight hours a day per person of dynamic media consumption.
As previously reported, Nielsen entered into an agreement on Dec. 17, 2012 to acquire all of the outstanding common stock of Arbitron.
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