Most Popular Articles
Marketron and Jelli Partner on Radio's First Integrated Supply Side Platform
HAILEY, ID/SAN MATEO, CA - Apr 3, 2014 - Marketron and Jelli announced today the planned integration of the Jelli RadioSpot Ad Server with Marketron's Mediascape open platform. The partnership will allow stations to manage the sale of inventory directly to programmatic buyers from within the Marketron's interface. As part of the agreement, Marketron will license Jelli's RadioSpot Supply API to enable Marketron's Mediascape open platform to programmatically price, package and sell inventory through RadioSpot.
The integration marks the first time a programmatic platform for broadcast radio advertising has been directly connected via APIs to a leading radio traffic system, accessible through a Web-based open platform. By pairing the real-time ad serving and reporting capabilities of the RadioSpot Ad Server with the Mediascape platform, Jelli and Marketron are creating a supply-side platform that will ultimately increase revenue opportunities for radio stations by making it easier for advertisers to buy and run ads.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
When Northern Community Radio set out to build a new community radio station in rural northern Minnesota 38 years ago, naysayers said that it would be broadcasting “only to a bunch of gophers
Browse Back Issues[an error occurred while processing this directive]
Also in the July Issue
- Trends in Technology: Robust IP STL
- LPFM on The March
- RF Engineering: Modern Modulation Techniques
- Field Report: Tascam TH-2000 Headphones
- Battery Maintenance: Testing and Charging