Hailey, ID - Oct 4, 2012 - Marketron has acquired Emmis Interactive from Emmis Communications. Emmis Interactive's software and services, including the BaseStation, GeoStation and Guidable brands, will become a part of Marketron Interactive. Emmis Communications will continue as a core Marketron customer and retain an economic interest in Marketron's success in expanding product and service offerings.

In addition to the acquired technology, Emmis Interactive's executive team has been retained by Marketron to continue the legacy of strong client relationships. Deborah Esayian and Rey Mena will bring their experience and client relationships to Marketron Interactive, as well as oversee the integration of Emmis Interactive's assets and operations.