HD Digital Radio Alliance Launches Holiday Marketing Plan
Orlando - Dec 2, 2008 - The HD Digital Radio Alliance has planned its marketing campaign for the 2008 holiday season. For the first time the plan will include a newspaper insert and promotional giveaways. The campaign will focus on the benefits of HD Radio. On Dec. 5, the Alliance will place an insert into USA Today.
The Alliance says that the online ad campaign has already produced 3.2 million impressions on the gift-giving page on HDRadio.com in the first two weeks. The Alliance's marketing efforts originally focused on radio ads. The Alliance values this on-air time as being worth more than $57 million, although it was unsold inventory in most cases. And since no money changed hands for the air time the real value is an abstract concept.
The Alliance repeated it goal of turning the increased awareness of HD Radio into a purchase intent.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Staying on-air is priority #1, but 100 percent redundancy comes at a cost.
Browse Back Issues[an error occurred while processing this directive]
Also in the November Issue
- Music is Everywhere at WTMD
- FCC Looks to Update RF Exposure Rules
- Government Shutdown Causes FCC Delays
- Applied Technology: Wheatstone baseband192
- Side by Side: Video Cameras
- Exploring More from Google Earth
- The History of W9BSP