4th Annual HD Radio European Forum Highlights In-Vehicle Services

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Columbia, MD - Mar 5, 2010 - Ibiquity Digital held its fourth annual HD Radio Forum Europe on Feb. 24, 2010, near Stuttgart, Germany. The annual European event provides a platform for Ibiquity's partners to share the latest developments, trends and successes with HD Radio in the automotive industry, as OEMs continue to adopt the digital technology.

"The forum highlighted how HD Radio Technology enables valuable advanced capabilities that represent significant improvements versus traditional analog. The automotive industry has recognized this and we have seen major movements toward standardization," said Jeff Jury, chief operating officer, Ibiquity Digital. "With additional automakers rolling out models and new advanced services in the pipeline for 2010, we expect this trend to continue."

Some of the services highlighted at the event:

  • Data services enable broadcasters to offer data delivery, supplying information such as song titles and artist names, localized infotainment (e.g. gas prices, movie times, weather, local events information, sports scores, school closings, emergency alerts, etc.). Additionally, point-of-Interest (POI) updates can be implemented to provide mobile delivery of local or regional points of interest information.
  • Real-time TMC (Traffic Message Channel) and other location-based data can be delivered by local radio stations and displayed as overlays on both portable navigation devices and in-dash vehicle navigation systems, providing advanced navigation and traveler information.
  • iTunes tagging allows consumers to capture and store artist and song information heard on HD Radio stations for purchase via the iTunes store.
  • Premium content provides the ability to turn an HD Radio multicast channel into an opt-in service channel, allowing listeners to gain access to specialty content and programming that is protected.
  • Store-and-replay allows for the recording of programs heard on HD Radio stations for playback at a later time.
  • On-demand capabilities provide instant access to news and information. Two services are currently available in the United States using HD Radio Technology, which include Clear Channel Radio's Total Traffic Network and the Broadcaster Traffic Consortium - through the combination of Navteq data and a consortium of large radio broadcast groups.

    More than 100 attendees participated in the forum, including broadcasters, content providers, IC manufacturers and more. Clear Channel, Elektrobit (EB), Fraunhofer-Institute (Journaline), Intertek, Navteq, NDS, NXP Semiconductors, European HD Radio Alliance, Siport, ST Microelectronics, Strategy Analytics and Texas Instruments were among the HD Radio partners that presented.

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