Most Popular Articles
HD Radio Ad Campaign for BMW Begins
Orlando - Feb 14, 2007 - The next effort in the HD Digital Radio Alliance's marketing of HD Radio launches an 85-market radio advertising campaign highlighting BMW's in-car HD Radio offering. BMW recently became the first automotive manufacturer to offer factory-installed HD Radio receivers as an option in all of its 2007 models.
A press release from the alliance states that the campaign will feature a mix of commercials on alliance-member stations touting the "consumer benefits of HD Radio available in BMW cars." Specifically, the ads will note the "benefits" of more programming, digital sound and no monthly subscription. The BMW campaign is similar those for Circuit City, Radio Shack and other partners.
The spots can be heard online at www.hdradioalliance.com.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Cumulus builds a new campus in Nashville to house its NASH family of brands
Browse Back Issues[an error occurred while processing this directive]
Also in the October Issue
- Trends in Technology: Alternate Transmitter Sites
- Tell City Waiver Denied
- 2014 Radio magazine Salary Survey
- Field Report: Steinberg UR44
- Repurposing Older Equipment