Most Popular Articles
Google Terminates Radio Ad Biz
San Francisco - Feb 12, 2009 - Google, which has a hand in many businesses, is pulling that hand out of one: radio. In 2006, Google started Google Audio Ads as a means to connect business wanting to advertise on the radio with available radio inventory. Google has decided that the effort is not working, so the company is dropping it. In addition, Google will sell the radio automation business. Online reports speculate that up to 40 people will be laid off because of the change. Advertisements currently running though Audio Ads will remain in place until May 31.
Last month, Google also abandoned newspaper and print ad placement service.
Google sent this message to its automation system customers:
Dear Valued Customer,
As you may have heard, beginning on May 31, we will discontinue the current Audio Ads feature within Google AdWords. We have also decided to exit the broadcast radio business and focus our efforts on exploring internet-based solutions that will deliver relevant online streaming audio ads. As part of this refocus, we plan to sell the Google Radio Automation business.
We are committed to making this a seamless transition for you. Your automation system will continue to operate, and you will be able to access our support, sales and business operations teams as before. We understand how important our automation system is to your operations and will continue to communicate with you throughout this process
We appreciate your continued partnership. Please let us know if you have any questions.
Sincerely, The Google Radio Automation Team
Google purchased the radio software business from Dmarc, which Dmarc had previously bought from Scott Studios.
What does this say about radio advertising? Many speculate that radio stations feared Google's courtship because of the potential commoditization of radio advertising. Hence, many stations refused the business plan. Some large radio groups including Clear Channel signed agreements with Google, but the service does not appear to have proved financial viability.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
When building its new broadcast production vehicle, MRN applied lessons learned from the past.
Browse Back Issues[an error occurred while processing this directive]
Also in the April Issue
- Update on Transmitters
- On-air Missteps to Avoid
- Tower Lease Renegotiation
- New Products
- Applied Technology: Streaming with the MPEG HE-AAC Audio Codec
- Side by Side: Studio Furniture
- Practical Use: Circulators and Isolators