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Entercom Launches SmartReach Digital Division
Bala Cynwyd, PA - May 6, 2014 - Entercom Communications Corp. has launched SmartReach Digital, a new division of the company that will help local businesses navigate the growing universe of digital marketing options. SmartReach Digital will focus on designing and implementing fully integrated local digital marketing strategies to simplify the complex and constantly changing digital marketing landscape for local businesses. It will offer a number of products and services that enable local businesses to attract, activate, and engage targeted leads.
SmartReach Digital has rolled out in six of Entercom's markets as of April 1. Additional markets will be added over the next 12 months. SmartReach Digital is supported by a full-service digital agency formed by Entercom, staffed with a team of experienced digital marketers. The company will also employ dedicated sales executives and campaign managers in each Entercom market.
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