Most Popular Articles
Citadel Media, Abacast Create Online Sales and Marketing Agreement
New York, Camas, WA - Dec 2, 2010 - Citadel Media and Abacast have reached a comprehensive online sales and marketing agreement. Citadel Media will provide advertising sales representation for over-the-air and in-stream inventory of select Abacast customers, creating an additional revenue source.
The companies will jointly market Abacast's online radio software services to all U.S. terrestrial radio stations, including Citadel Media's portfolio of more than 4,000 affiliates. Additionally, the agreement will enable the use of barter for stations accessing Abacast's streaming and software capabilities, a key element in driving market adoption.
In addition to collaborating with Abacast on sales and marketing initiatives, Citadel Media will utilize Abacast's ad insertion, analytics, reporting and content delivery technologies to stream select network programs.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Browse Back Issues[an error occurred while processing this directive]
Also in the November Issue
- Trends in Technology: HD Radio Transmission Update
- Franken FM Stations
- Wi-Fi on Wheels: The Connected Car
- Field Report: Yamaha MG10XU
- Transmitter Site Cleanup