Most Popular Articles
Capitol Broadcasting Selects Efficio Solutions for Centralized Sales System
Raleigh, NC - Aug 10, 2011 - Capitol Broadcast Company (CBC) has integrated Efficio's Customer Relationship management, sales and account management products. Efficio is a Web-based media sales system utilizing a centralized dashboard and integrated sales modules. This centralization enables stations to manage advertising clients and all sales processes, from account management, CRM and budgeting to sales activity, yield management and collections. A rollup solution reports the local market data to the corporate level.
Capitol Broadcasting Company owns and/or operates WRAL-TV, WRAL Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WDNC-AM, WCLY-AM, Microspace, CBC New Media Group and Wolfpack Sports Marketing in Raleigh, NC; WJZY-TV and WMYT-TV in Charlotte, NC; WILM-TV and Sunrise Broadcasting in Wilmington, NC; WRAZ-TV and The Durham Bulls in Durham, NC.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Browse Back Issues[an error occurred while processing this directive]
Also in the December Issue
- Local Radio Spotlight: Koser Radio Group
- Trends in Technology: Streaming Audio Update
- Contest Rules Rewrite and EAS Issues
- Embedded Computing, With a Side of Pi
- Field Report: TASCAM US-366