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BTC Launches Site to Share Message on Future of Digital Radio
Indianapolis - Dec 6, 2010 - The Broadcaster Traffic Consortium, a consortium of radio broadcasters known as BTC, has launched its website, www.radiobtc.com, with tailored information on the future of digital radio for automakers, consumer device makers and radio broadcasters.
BTC is a coalition of 16 radio organizations across the United States and Canada with 92 markets of FM RDS-TMC and 75 markets of HD Radio data services. Working together, these organizations have formed a coast-to-coast terrestrial broadcasting network to distribute local traffic, weather and other map-related data, via radio technology. Seven of the top 10 U.S. radio organizations are BTC participants.
The website includes information on market coverage, latest news, coverage maps and history of the BTC. At the recent Los Angeles Autoshow, Honda launched the new 2011 Odyssey, which includes FM Traffic on navigation-enabled cars. This is the first of several announcements from Honda.
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