Broadcast Electronics, Larcan Partner on Sales Efforts

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Quincy, IL - Sep 5, 2012 - Broadcast Electronics (BE) and Larcan have formed a strategic partnership to provide a complete portfolio of radio, studio automation and TV products. The manufacturers say the partnership is designed to optimize both companies' sales forces, provide a complete product offering, and develop new opportunities for growth in both radio and TV broadcast internationally.

"BE and Larcan customers will reap several important benefits from this alliance," stated Joseph W. Roark, president and CEO of Broadcast Electronics. "They will have available an impressive and comprehensive broadcast equipment and studio solutions portfolio from industry leaders who are recognized for their quality and innovation. Together, we also provide global sales support and customer service from people who are experts in their respective markets. Our customers will immediately notice the BE/Larcan difference." Roark concluded, "Giving broadcasters worldwide a one source solution for all their unique broadcast needs is our goal."

"Coming together to deliver the best in radio and TV broadcast offerings strengthens both our customer focus and opportunities for innovation internationally," says Steven Bell, Larcan president and CEO. "With a presence in more than 130 countries worldwide, Broadcast Electronics has long delivered a strong reputation for innovation and dedication to complete customer care. Leveraging the same design and customer approach at Larcan, we are confident the fit and future synergies of our partnership are aligned for success," notes Bell.

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