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Beasley Broadcast Allies with Quu to Add Listener Interaction
Naples, FL, and Seattle, WA - May 3, 2011 - Beasley Broadcast Group has entered a strategic alliance with Quu to use Quu's suite of interactive content and technology systems across Beasley properties. In addition, Beasley has become a minority investor in Quu.
Quu is a radio content provider that enables listeners to immediately interact with on-air radio content and online content. Listeners will be able to purchase music from iTunes or Amazon, get play lists, artist information and song lyrics and view the music video of a song playing on Beasley stations. Quu content and technology will also enable Beasley's listeners to access mobile coupons and opt-in for unique advertiser promotions, interact with on air talent and receive alerts for station events.
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