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Atex Integrates Ad Server with AdsWizz
Melbourne, FL - Sep 9, 2013 - Atex has added the AdsWizz digital audio ad-serving platform to its Atex AdBase advertising system. With the AdsWizz Ad Server integration, Atex is now able to exchange order and inventory information in real-time with the digital audio advertising system.
The Atex Ad Server Integration (ASI) module enables advertising departments to automate the entire ad order entry, digital fulfilment, billing and accounts receivable workflow. ASI supports all digital advertising formats on all devices. The integration between AdsWizz and the Atex AdBase system gives advertising buyers the ability to place targeted audio ads within the AdsWizz network of global digital and audio publishers.
In addition to AdsWizz, Atex ASI works with all major digital ad-serving platforms, including Google's Dart and DFP, Yahoo APT, Open AdStream (OAS), OpenX, AdGear, AdToma, Emediate, AdOcean, SmartAdServer and Abacast Clarity. The unique Atex plug-in technology allows new ad servers to be integrated in a matter of days, usually with little or no core AdBase code changes.
Atex ASI automatically synchronizes information between ad serving platforms and the AdBase multimedia advertising system. This allows salespeople to spend more time designing effective multi-channel campaigns and less time entering orders into multiple systems, which translates into increased efficiency, greater accuracy, and a highly flexible workflow. With ASI's built-in administration tools, campaigns can be set up quickly and easily. Targeting and audience segmentation rules can be matched to one or more ad servers with no duplication of effort.
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