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Arbitron Ready to Discuss PPM with Congress
Columbia, MD, June 29, 2009 - In response to reports that U.S. House Committee on Oversight and Government Reform has requested information from the Federal Communications Commission regarding the effects of the Arbitron Portable People Meter (PPM) on radio listening estimates, released a statement from Michael Skarzynski, president and chief executive officer:
Arbitron welcomes any opportunity to discuss the importance of electronic measurement, the effectiveness of the PPM technology, the value of the data it produces and our disciplined approach to the deployment of the service across the United States. Arbitron looks forward to sharing with the Committee our expertise and insights based on our long history and extensive experience in gathering, distributing and supporting the currency that is used throughout the radio industry by broadcasters, advertisers, and agencies.
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