Arbitron, Entercom Sign Multi-year PPM Agreement

        Radio on FacebookJoin us on Facebook

New York - Jan 23, 2008 - Entercom Communications has signed a multi-year contract for Arbitron Portable People Meter radio ratings services. The agreement takes effect as the new audience ratings technology is commercialized in each of 14 markets encompassed in Arbitron's current PPM rollout plan: Austin, TX; Boston; Denver; Greensboro-Winston Salem-High Point, NC; Indianapolis; Kansas City, MO; Memphis, TN; Milwaukee, WI; Norfolk, PA; Portland, OR; Providence, RI; Sacramento, CA; San Francisco and Seattle.

The agreement covers all 64 stations owned by Entercom in the radio markets scheduled to convert to PPM measurement by the end of 2010. Over the next three years, Arbitron is scheduled to deploy the Portable People Meter in the top 50 markets in place of the paper diary method that the company has used to collect radio audience estimates since 1965.

Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

National Public Radio

Building For The Future

Browse Back Issues

[an error occurred while processing this directive]