Abacast Geo-targeting Increases Sales for Online Broadcasters


        Radio on FacebookJoin us on Facebook

Vancouver, WA - Mar 28, 2012 - Abacast, a provider of streaming and cloud-based advertising management software and services, says that its customers are seeing increased CPMs using the listener geo-targeting capabilities available in its cloud-based Clarity Digital Radio System. Abacast reports that, in aggregate, its broadcasting customers are seeing an average increase of 50 percent for geo-targeted CPMs versus non-targeted CPMs.

The company says broadcasters being able to close business tied to geo-targeting capabilities is an advantage. One example cited was a large insurance provider who wanted to advertise on a large scale but was not licensed in every state. With Clarity geo-targeting the advertiser was able to limit its ads to only those states in which it is licensed. Another example was a large oil company who wanted to target listeners in Gulf States only.

Clarity geo-targeting is currently being used by a select group of Abacast broadcaster customers, with general availability in 2Q2012.




Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

Northern Community Radio Expands: An Engineer's Perspective

When Northern Community Radio set out to build a new community radio station in rural northern Minnesota 38 years ago, naysayers said that it would be broadcasting “only to a bunch of gophers

Browse Back Issues

[an error occurred while processing this directive]