Most Popular Articles
Abacast Geo-targeting Increases Sales for Online Broadcasters
Vancouver, WA - Mar 28, 2012 - Abacast, a provider of streaming and cloud-based advertising management software and services, says that its customers are seeing increased CPMs using the listener geo-targeting capabilities available in its cloud-based Clarity Digital Radio System. Abacast reports that, in aggregate, its broadcasting customers are seeing an average increase of 50 percent for geo-targeted CPMs versus non-targeted CPMs.
The company says broadcasters being able to close business tied to geo-targeting capabilities is an advantage. One example cited was a large insurance provider who wanted to advertise on a large scale but was not licensed in every state. With Clarity geo-targeting the advertiser was able to limit its ads to only those states in which it is licensed. Another example was a large oil company who wanted to target listeners in Gulf States only.
Clarity geo-targeting is currently being used by a select group of Abacast broadcaster customers, with general availability in 2Q2012.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Browse Back Issues[an error occurred while processing this directive]
Also in the December Issue
- Local Radio Spotlight: Koser Radio Group
- Trends in Technology: Streaming Audio Update
- Contest Rules Rewrite and EAS Issues
- Embedded Computing, With a Side of Pi
- Field Report: TASCAM US-366